Hyundai gets women friendly in India
Automotive News, Brands, Business News February 21st, 2007
Hyundai gets women friendly in India
South Korean automaker Hyundai is targeting women customers in the Indian market now.
The company has announced that with purchase of a new Hyundai car, female car buyers in India are being offered “women-friendly features” like reduced interest rates, lower processing fees, discounts on gold purchases, and a free credit card.
The company said that they have launched this “Special Women Scheme” in order to “encourage car ownership among the fairer sex”.
This promotion would last till the end of this month.
It is available on models like Hyundai Santro and Getz.
Hyundai has partnered with 14 banks and auto finance companies in order to present the offer.
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