Fox Interactive Media acquiring Strategic Data Corp.
February 22nd, 2007 Leave a comment Visited 41 times, 1 so far today
Fox Interactive Media acquiring Strategic Data Corp.
News Corp. owned Fox Interactive Media has said that they have acquiring interactive advertising technology company Strategic Data Corp.
This deal would help them improve the process of advertising to their members. News Corp. already owns the world’s most popular online social networking service MySpace.com and this newly acquired company would help it deliver graphical “performance-based” ads to billions of Web pages viewed across its network.
The two companies did not disclose the financial aspects of this deal.
Fox Interactive Media also own some other major online web portals including IGN and AmericanIdol.com.
The company said that the expertise gained from this new acquisition would help them automatically match ads with users who are most likely to respond to them.
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