Research report: YouTube.com users prefer homemade videos

Research report: YouTube.com users prefer homemade videos

Most reports have claimed that the online video sharing service YouTube.com is popular because it lets user checkout digitally pirated content with ease.

However, research company HitWise has claimed in a report that user generated media is more popular on the service.

Hitwise general manager of global research Bill Tancer said in a statement: “If you look at the search terms driving traffic to YouTube, it turns out a lot of the content people are seeking is user generated.”

Market analysts have claimed before that YouTube.com is likely to lose its popularity once Google starts actively monitoring and deleting copyrighted media uploaded on the service.

Tancer added in the report: “I know everyone is up in arms about the Google announcement that they will have to put some copyright controls in place. But, our data is telling us that may not impact YouTube visits as much as people think it will.”

Hitwise further claimed that during the week of February third, online traffic to YouTube was greater than that to all television network websites combined!