NBC Universal would offer on-demand television programming
Brands, Business News, Digital Media, Mobile Television, Networks, Telephony, Wireless-Mobile March 16th, 2007
NBC Universal would offer on-demand television programming
NBC Universal has said that they are collaborating with mobile television provider MobiTV. The two companies would now offer on-demand programming of its hit shows on the mobile networks.
With this offering, mobile users in the country would be able to get commercial-free episodes of “The Office,” “Heroes,” “Monk,” and “Battlestar Galactica” on their mobile phones for a $1.99 fee for a 24-hour viewing period.
They are also planning to offer select short-form programming from Bravo, SCI FI Channel, USA Network, Telemundo, and mun2 on five new ad-supported channels to subscribers.
Market analyst Jeff Kagan said on these new developments: “Making calls is just one thing you can do with these devices. It started with pictures, then movies, then television. You’re going to be able to do more and more.”
He added: “Now it’s all these different things — a video player, a calendar, a way to share YouTube. It keeps exploding. We don’t know what’s coming next week, and that’s very exciting.”
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