Google announces new privacy policy for its users

Search engine giant Google has revealed that they are implementing new privacy measures. The aim is to make it complicated to associate online searches and the web users who made them.

The company said that they would continue to protect the consumer privacy related to the vast amount of information stored with the company.

Google said that they would keep removing the key pieces of identifying information from its system every 18 to 24 months. This limit would however be changed to obey every country’s individual legal requirements.

Ari Schwartz, deputy director of the Center for Democracy and Technology spoke on this latest Google initiative: “This is an extremely positive development. It’s the type of thing we have been advocating for a number of years.”

Google said in a statement: “we believe the additional privacy provided by the change outweighs the benefit of the data we are losing.”

Yahoo responded to this latest Google announcement by issuing a statement: “Protecting our users’ privacy and maintaining their trust is paramount to us. Data retention practices depend largely on the diverse nature of our data as well as the practical considerations of storage costs and processing system requirements.”

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