Dell now has Chinese language blogs

Dell now has Chinese language blogs to have better communication with customers in the region

World’s second largest personal computer maker Dell has started a new blog specifically targeting their Chinese customers.

This is the company’s first Chinese language blog and the company aims to ensure that its communications keep pace with its growth and enable it to better serve customers.

The first blog post has Dell’s blogger Jacqui Zhou saying that this blog (Direct2dell.com/Chinese) had become a necessity for the company.

Dell had originally entered the Chinese market in 1998 and they have seen phenomenal growth in this market. Zhou added: “Although the number of customers Dell serves has also grown geometrically, the way we directly communicated with customers did not change. Upon his recent return to the CEO position, Michael Dell made a series of rapid reforms, restoring our strong determination to directly communicate with customers.”

Dell had originally started blogging to communicate with customers in July, 2006, in English.