Walt Disney to test out interactive chat feature on ABC Family Channel

Walt Disney to test out interactive chat feature on ABC Family Channel

Entertainment media industry giant Walt Disney has said that they would soon start testing a “watch-and-chat” feature on their ABC Family Channel Web site.

This new feature edition would let the members to watch TV shows on the Internet and chat about them at the same time.

Interestingly, the company was the first one of the major television studios to offer free streaming videos of its prime-time shows on the Web. Now, they plan to enhance the service by adding social networking features.

Paul Lee, president of ABC Family Channel said in a statement that they have chosen their series Wildfire for this test as its audience of predominantly 14- to 28-year-old females is “the most passionate audience of any show on the network.”

He added: “There is a new generation here …. They are changing the way people watch TV or use other technology. When you link (social networking) to TV programming, it’s almost like word of mouth on steroids.”