All Nike running shoes to soon be iPod friendly

Nike has said that they are working on expanding their iPod friendly product range. The company added that they aim to make all their running shoes iPod friendly in the next couple of months.

Nike CEO, Mark Parker confirmed that they aim to achieve this feat by the end of the current year. These shoes would then support Nike+ iPod technology.

Nike President and Chief Executive Mark Parker added: “Consumers want a more compelling and relevant experience wherever and whenever they shop.”

The technology comes with Nike Plus which is essentially a sensor which the runner can attach to the shoe to monitor how far they have gone and how many calories they have burned.

Parker added: “We’re grabbing the opportunity to take Nike and our industry to someplace new, where consumers have experiences that are physical and digital and mobile.”



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