AOL Search Marketplace: AOL allows advertising on their search engine

AOL allows advertising on their search engine

AOL has announced that they would now let businesses to directly contact them to run ads on their search engine services.

The company uses Google’s technology for their search engine and has been displaying ads from the Google’s AdWords network. They were not offering the advertisers a direct chance to show their ads on the AOL website.

The newly launched AOL Search Marketplace would now allow the interested advertisers to purchase ads to run exclusively on the AOL Web search engine site. As a result, they would not be required to display their ads on the wider Google AdWords network.

Dariusz Paczuski, vice president of search products for AOL platforms spoke on this new development: “We’re leveraging our [years-old] partnership with Google to introduce new advertising products. Previously we couldn’t sell ads for our Web search engine. We got what Google sent our way.”

However the current deal with Google only allows them to sell ads on their regular web search engine and not the other ones like local, shopping, image, video and news search.