Google dominates the US search engine market with 64% market share

Google dominates the US search engine market with 64% market share

Internet giant Google continues to dominate in the search engine market in the United States. The latest reports would disappoint Microsoft massively considering the launch of Vista has not shown any improvement in the market share of their Live search engine.

Internet metrics firm Hitwise claims that Google powered just around 64% of U.S. searches. This is up from 58% in March 2006.

In comparison Yahoo, Microsoft, and Ask.com had a disappointing market share of 22%, 9%, and 3% in the US market. Incidentally, all of these players have lost the market share compared to the results from last year.

Bill Tancer, general manager of global research at Hitwise added in the report: “Google’s growth shows no signs of slowing. Despite capturing the majority of searches in the U.S., and in light of competitor’s improvements, Google’s market share of executed searches continues to grow, exceeding 10 percent growth year-over-year.”

The report further claimed that Google is growing faster as a source of revenue for sites in categories like shopping and classifieds.