Google signs an advertising deal with Clear Channel Radio

Google signs an advertising deal with Clear Channel Radio

Google continues to expand their offline advertising deals. They have now signed a multi-year advertising sales agreement with Clear Channel Radio which is currently the largest U.S. broadcaster.

They just recently signed a similar deal to place advertisements for satellite TV broadcaster EchoStar and its 13 million viewers.

Clear Channel added in a statement that the deal would see Google selling a guaranteed portion of the 30-second spots available on its 675 radio stations in top U.S. markets.

The two companies did not disclose the financial aspects of the deal signed between them. Clear Channel however said that Google has access to less than 5 percent of their overall inventory of advertising air time.

Charlie Rahilly, Clear Channel’s executive vice president of operations added: “By making radio more efficient and measurable for online marketers, this is a way to further activate their marketing efforts.”

Google’s latest deal covers some of the major radio channels broadcasted in the United States.