Walt Disney launches Disney Xtreme Digital social networking service

Walt Disney launches Disney Xtreme Digital social networking service

Entertainment industry giants Walt Disney have launched a new feature named Disney Xtreme Digital which enables the preteens to create mini social networking sites. This could provide them with the same experience adults have with services like MySpace.com.

The Disney XD features parental controls as they want to empower the parents to keep a check on the online activities of their children.

Paul Yanover, executive vice president and managing director of Disney Online added that they are targeting this new feature on kids below the age of 14.

The chat feature on the service requires the kid to get parental approval. This stops them from revealing personal information to the others connected to the service.

Yanover added that the kids would be able to just use the Disney content on their Web sites and parents would be able to monitor their activities on this service.

He said: “There is a weaving together of entertainment and promotion and marketing. It’s difficult to say where one ends and the other begins.”