Ask.com to spend USD 100 million on marketing this year

IAC/InterActiveCorp’s internet division Ask.com has revealed that they would be spending close to USD 100 million on marketing their services.

Their aim is to get more people to use their services. Ask.com has launched some pretty impressive search services in the recent times but has failed to attract a lot of new users.

Google continues to remain the world’s most used internet search engine with ever increasing market share.

Yahoo and Live Search are the other popular searching services online.

IAC Chairman and CEO Barry Diller was quoted as saying in the media: “We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google. We’ll spend this year probably, on media, close to a hundred million dollars to promote Ask.”

Wall Street Journal columnist Walter Mossberg wrote about Ask.com in an article: “In general, Ask’s search-results pages are richer and better organized than typical Google results, and they give greater priority to content over ads.”