Coca-Cola launches Europe’s largest ever Apple’s iTunes song give-away

Coca-Cola launches Europe’s largest ever Apple’s iTunes song give-away

Coca-Cola has announced that they are collaborating with Apple’s iTunes service to launch what they claim is the Europe’s biggest music promotion ever.

This promotion covers 17 European countries and would run through August this year. The two companies are going to give away away songs from Apple’s iTunes Store in over 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero.

Buyers would also be eligible to win free Apple iPods and other goodies including 100-plus Coke and iTunes sponsored summer concerts across Europe.

Coca-Cola announced that the promotion would be launched at the Cannes Film Festival with a special live performance from Faithless.

Chris R. Burggraeve, group marketing director for the European Union Group spoke about this new development: “Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes. Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?”

Eddy Cue, Apple’s vice president of iTunes added: “iTunes is the world’s most popular online music store selling 58 songs every second at a rate of 5 million tracks a day. We’ve already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long.”