Europeans prefer Nokia over Apple iPhone

Europeans prefer Nokia over Apple iPhone

A survey conducted by Canalys has shown that the European mobile phone buyers are indeed interested in checking out the upcoming Apple iPhone mobile phone.

But, overall the survey found out that the people in Europe still prefer Nokia over other brands.

The survey was conducted in April among more than 2,000 employed, adult mobile phone users in France, Germany, Italy, Spain and the UK.

Some of the key findings:
■ 51% of those surveyed expressed some interest in mobile TV, but a diverse range of content is required
■ Consumers are more open to advertising-supported services around location and communication than TV
■ 62% said it would be useful to have satellite navigation built into their mobile phone
■ Almost half the iPod owners in the survey said Apple likely to be considered for their next mobile phone

as many as 84% of the surveyed people said that they had like to upgrade to another Nokia phone from their current one.

Sony Ericsson was the second most popular brand followed by Samsung and Motorola. Apple is yet to come out with their first mobile phone but they were still ahead of well-known smart mobile device vendors like RIM, HP and Palm.

Pete Cunningham, senior analyst at Canalys added: “Apple’s rating improves dramatically when you talk to existing iPod owners. Almost half the respondents who owned an iPod rated Apple as more likely than not be considered for their next phone, compared to just 20% for those who didn’t have an iPod, and they were five times as likely to give Apple the highest rating. There is a lot of loyalty there that Apple can tap into.”