Royal Enfield launches 500cc Machismo for Rs 1.05 lakh

India based motorcycle manufacturer Royal Enfield has announced the launch of their latest bike product named Machismo.

The 500cc bike has been priced at Rs. 1.05 lakhs and the company aims to produce and sell around 500 units of the new Machismo annually.

They are going to target this new bike to the premium customers in the market.

Royal Enfield said that the bike is powered with the same engine which powers their bikes which are exported to US, Europe and Australia. Anupam Thareja, director, Royal Enfield added: “The new motorcycle would meet the aspirations of the urban youth.”

the company is also aiming to boost their production capacities to meet the growing demand for their bikes in the Indian market.