AT&T Inc. working hard on rebranding Cingular

AT&T Inc. working hard on rebranding Cingular

AT&T’s new tag line is: Your world is wireless. AT&T is wireless.

US based telecom giant AT&T is currently working hard on rebranding the Cingular stores around the country to represent the parent company.

They have to do this fast as they are scheduled to launch the highly anticipated Apple iPhone next month.

The company said that they are going to replace the Cingular name with AT&T in the interiors of its 1,800 shops on Monday.

AT&T spokesman Michael Coe added: “The iPhone is one of the most anticipated handsets ever in the wireless industry, and we want to make sure that every drop of equity from the iPhone accrues to the AT&T brand. We want to be as far along as possible with our rebranding in advance of the launch of the iPhone.”

AT&T Chief Operating Officer Randall Stephenson had this to say: “Our branding campaign is performing above projected levels, we are ahead of schedule, and customer response has been very positive.”