Dell Computers to be sold in Wal-Mart stores!
May 25th, 2007 Leave a comment Visited 65 times, 1 so far today
Dell Computers to be sold in Wal-Mart stores!
World’s second largest PC manufacturer Dell has said that they would soon start selling some of their computers in Wal-Mart stores.
This is a departure from the direct-to-consumer business model which helped them become the giant they are now.
However, increased competition in the market has forced them to rethink their strategies to regain the number 1 spot from Hewlett Packard.
Dell said in a statement that they would begin by offering two models from its Dimension desktop computer line in about 3,000 Wal-Marts beginning June 10.
Dell spokesman Dwayne Cox added: “Customers want more and new ways to buy our products, and we plan on meeting their needs on a global level. Offering Dell Dimensions in Wal-Mart is a great example of this approach.”
The company is also likely to reveal more retail moves in the coming weeks.
The move is also going to benefit Wal-Mart as they recently announced their plans to offer more brand names in its electronics departments.
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