Microsoft has now shipped more than 1 million Zune players

Software giant Microsoft has now shipped more than 1 million Zune digital media players in the market.

This was revealed by Robbie Bach, president of Microsoft’s Entertainment and Devices Division.

Microsoft had originally aimed to touch this market in June and apparently they have managed to beat their own estimates despite failing to put a dent in Apple iPod’s market share.

Bach was quoted as saying to media personals: “We’re very pleased with the progress. We’ve sold a little over a million Zunes. In the category we’re in, the hard-disk-based category, we’ve got about 10 percent market share. It’s a good start. It’s not an overwhelming start. I’m not going to pretend it’s some gigantic move.”

Apple in comparison has already sold more than 100 million Apple iPods in the market. Microsoft’s current market share puts them at the fourth spot behind SanDisk and Creative Labs.

Microsoft is also said to be working on building a new manufacturing plant in China which will produce a second-generation HDD-based Zune along with a flash-based Zune.

Bach added: “As to the Wi-Fi, we think the idea of these devices being connected where you want them connected is very important. That’s why we shipped the original Zune with Wi-Fi built in. The cool thing about that is, the innovation can all be in software. Wi-Fi is an important area. We’ll see how that SanDisk project does.”

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