Sony HD Radio XDR-S3HD and XT-100HD coming in July

Japanese consumer electronics maker Sony has said that they would be launching their HD Radio products this coming July.

With this, they would become the latest electronics company to try to make the next-generation digital radio technology a standard feature in audio products.

They would be initially launching two products. XDR-S3HD would be a $200 tabletop AM/FM/HD radio while the XT-100HD would be a $100 tuner module for Sony’s existing car stereo systems.

HD Radio technology enables the radio stations to deliver extra music content on up to four side channels. This technology has been adopted by as many as 1,200 radio stations.

However, the consumer requires a compatible radio receiver to hear HD Radio signals.

As per sources, there are already around 50 HD Radio products available in the market. A brand name like Sony would definitely help spread the popularity.

Andrew Sivori, a senior product marketing manager at Sony’s personal audio division spoke about their upcoming products: “Digital terrestrial radio is the last frontier in audio. And it’s coming to price points that are becoming more reasonable for consumers.”

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