Yahoo Panama would now charge advertisers as per the quality of the audience

Yahoo Panama would now charge advertisers as per the quality of the audience

Search engine and online advertising company Yahoo has announced that they are changing the way advertisers are charged on their Panama advertising system.

Advertisers would now be charged based on the quality of each site’s audience. This new system is one of the feature of the recently implemented Panama pay-per-click advertising system.

Yahoo said that system would fix the prices by analyzing the quality of a site publisher’s traffic. This would be based on the capacity of the website to attract customers highly valued by advertisers.

Yahoo spokeswoman Gaude Lydia Paez added: “Quality-based pricing will help ensure that traffic from Yahoo’s network is priced in a manner that is consistent with the quality it delivers to advertisers.”