Google makes available pay-per-action (PPA) beta in international markets

Search engine giant Google has announced that their pay-per-action (PPA) beta service is now available in international markets.

The company had launched the service in the United States in March this year. They would now be inviting selective advertisers on the service to opt for this service.

Google said in a blog post that the selected advertises would see an alert in their AdWords account informing them that they can now try the PPA beta.

These ads are designed for viewing on publisher sites in the Google content network. The blog post on this announcement added:

With pay-per-action campaigns, advertisers only need to set their desired cost-per-action and pay for completed actions to hit their CPA targets.

Checkout: Pay-Per-Action Beta Expanding Globally