Yahoo launching SmartAds to enable personalized advertisements on their service

Yahoo launching SmartAds to enable personalized advertisements on their service

Internet company Yahoo has said that they are going to soon launch a new marketing clients tool that would enable their advertisers to create more personalized advertisements.

The company is scheduled to launch a new system dubbed SmartAds. This system would allow advertisers to compile ads on the spot based on a Web user’s Internet profile.

Todd Teresi, Yahoo’s senior vice president of display marketplaces added in a statement on SmartAds: “It starts to marry the concept of targeting … with the construction of the ad.”

These new generation of ads would allow advertising agencies to create a template for ads with several variables, then compile those elements on the spot to suit a specific reader.

The company said that the system would be initially rolled out for travel-related clients. First of the advertisers would be the two leading airlines in the US market.