Google inviting mobile web publishers to test out AdSense for mobile

Search engine and online advertising market giant Google has confirmed that they are now inviting mobile Web site developers to display Google ads on their sites.

They are issuing these invites as part of the beta testing of AdSense for Mobile.

Google said that this offer to selected publishers would enable them to generate revenues through their mobile platform optimized websites.

For now, the company is supporting mobile sites which are coded in one of three mobile markup languages: WML, XHTML, and cHTML.

Google had already started testing advertisements on their mobile search results last year. This is just going to further expand their program.

Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google was quoted as saying to a media personal about their plans for Google AdSense for Mobile: “Mobile advertising is a huge opportunity for us, starting with the basic premise that there are something like 3 billion or so handsets in the world.”