Ask.com to provide a non-data retaining searching service

Ask.com to provide a non-data retaining searching service

Ask.com has now become the first of the major search engine companies to have publicly announced their decision to promise the users that they would not store data on their queries made on the Ask search engine.

The company however admitted that this decision is unlikely to improve their rankings in the search engine market where Google, Yahoo and MSN are the dominating players.

Doug Leeds, Ask’s vice president of product management said in a statement on this new development: “The number of people this is important to is small. But to these people, it’s very important.”

Ask has said that they would now be reviewing their contracts with Google and other third parties to limit what they could do with the information.

Google is one of the major advertising suppliers to the search engine company.