Google testing out new homepage designs in Korea, Taiwan and Hong Kong

Internet speeds in Korea, Taiwan and Hong Kong are much faster than they are in other countries around the world.

This means that the search engine giant Google could experiment much fancier version of their homepage in these countries.

And the search engine giant is doing just that as Sergey Brin, a co-founder of Google and the company’s president of technology said in a statement: “We’re actually now experimenting with trying new kinds of homepages, for example in Korea, Taiwan and Hong Kong, that are a completely different type than we’ve tried before on our U.S. site as well as our European sites.”

These experimental home pages are designed to take advantage of faster broadband speeds in these markets.

Google had already announced a new design for its South Korean Web site in May. It features a row of icons above the search bar and a row of animated icons below it.

Brin added on these experiments: “We think [the new design] will be more appropriate for the local cultures, and their context, and their broadband connections, which, for example in Korea, are extraordinarily fast.”

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