NTT DoCoMo announce mobile tariff cuts in Japan

Japan’s biggest mobile operator NTT DoCoMo has now intensified the already existing price war in the market by dropping the rates of one of its tariffs.

The company said that they expect this price cut to lure away customers from rival service providers in the country.

NTT DoCoMo has been spending a lot on marketing this year but has failed to attract as many customers as their rivals are adding in the Japanese market.

Softbank has been the best performing mobile service provider in the market adding 532,000 new customers in the recent quarter.

Makio Inui, telecoms analyst at UBS spoke on this new development in the mobile market in japan: “You rarely see companies in the same industry diverging in such different directions. They are going through totally different phases.”