Toyota to launch a cheaper variant of Prius Hybrid Car

Japanese automaker Toyota has said that they are going to launch a new “standard” version of its Prius gas-electric hybrid for the 2008 model year.

This model would cost $20,950, not including destination charges. This is incidentally $1,225 cheaper compared to the lowest-cost 2007 model.

Customers would be able to choose from a list of equipments to get installed on this version which are standard on the existing variants.

Bill Kwong, a spokesman for Toyota Motor Sales USA said in a statement on the need to launch this cheaper Prius: “We’re just trying to make it available for everybody.”

Market analysts have approved this move by Toyota and have said that this is not exactly a move by the company to boost the sales of the car as it is already hugely popular in the market.