Google launches a website to provide a resource center on Click Fraud

Google launches a website to provide a resource center on Click Fraud

Search engine giant Google has launched a new online destination where they would provide more information on the critical Click Fraud issue.

Market experts believe that Click Fraud is one of the major challenges to the Google’s primary source of revenues ie pay-per-click advertising.

The company said that they developed this Ad Traffic Quality Resource Center to provide their advertisers a single online destination to find Google’s information about click fraud.

Google claims that despite market claims that as many as 30% of all hits are part of Click Fraud, their own findings put the figure at less than 10 percent of clicks on Google ads.

The company has also already provided a service named IP Filtering which allows their advertisers to “blacklist” certain IPs from being accounted for clicks on advertisements.

Checkout: Google Ad Traffic Quality Resource Center