Facebook working on its own advertising mechanism

Facebook working on its own advertising mechanism

The Wall Street Journal has reported that the social networking platform Facebook is working on their own advertising mechanism to generate revenues.

The system they are working on would enable marketers to target users with ads based on the information people reveal about themselves on the site.

The report further stated that this project is currently on high priority for the developers as the company is struggling to generate revenues.

They are likely to release a basic version late this fall. A company representative confirmed that they are working on an advertising system but no details were provided.

Market sources say that the system is likely to be similar to Google AdWords program which allow advertisers to bid on keywords.