Swisscom Mobile Introduces Ad-Supported Mobile Music Videos

Ad-Enabled Content Gives Mobile Consumers the Music they Crave and Advertisers the Contextual Platform to Reach Them

Swisscom Mobile today launched an ad-enabled mobile music video service through their Vodafone live! portal, offering customers an extended choice of music content ranging from the biggest names in music, to local artists, to rising stars.

Today’s launch represents the second phase of Swisscom Mobile’s pilot program in mobile advertising, which is being carried out in collaboration with Ad Infuse and Minick, leaders in delivering highly personalized mobile advertising experiences and video streaming solutions. In early June, Swisscom Mobile together with Ad Infuse and Minick launched Switzerland’s first ad-supported video service, which freed customers from paying for streaming video on their mobile devices. The pilot program initially focused on a comedy channel and has now been extended into the music video space with today’s announcement.

“Music videos on mobile devices have already proven to be very popular with our customers and through this cooperation with Ad Infuse and Minick, we are now able to complement our premium service with an ad-supported model,” said Marius Dano, Strategy Manager at Swisscom Mobile. “As a result our customers benefit by having more content available to them at a different price-point.”

Swisscom Mobile is Switzerland’s leading mobile telecoms provider, with more than 4.6 million mobile customers and Ad Infuse continues its landscape-changing work with them in this second phase.

“We continue to build our relationship with Swisscom Mobile by bringing together a network of important players in the mobile ad ecosystem,” said Stephen Upstone, Ad Infuse Managing Director of European Business Development. “Music is a great way to entice customers to start demanding more ad-supported content on their mobile devices. Music is what helped MySpace reach critical mass in the early days of online social networking, and with more mobile devices than PCs out there now, the possibilities in this space are even greater.”

About Ad Infuse

From portable media players to mobile phones — Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness. www.adinfuse.com

About Minick

MINICK is the pioneer of interactive mobile applications and infrastructure solutions. Founded in 1994, MINICK develops and operates mobile services for network operators such as Vodafone, T-Mobile, Telefonica and Orange for media and entertainment companies such as MTV, Endemol, Warner Bros., Universal Music and Sony Music as well as for corporate clients in mobile direct and dialogue marketing. The company has built one of the largest mobile service delivery networks in Europe, Africa and the Americas, and operates its own messaging and mobile internet hosting centres. MINICK is powering more than 300 mobile internet portals for network operators around the world. The company has offices in Switzerland, Germany, the United Kingdom and Spain. More information can be found at www.minick.net.

About Swisscom Mobile

With a market share of 64%, Swisscom Mobile is the market leader in the Swiss mobile communications sector. In fiscal year 2006, Swisscom Mobile generated net revenue of CHF 4’022 billion and now has more than 4.6 million NATEL subscribers. Swisscom Mobile is a public limited company with Swisscom Ltd holding a 100% stake. The company operates a nationwide GSM network (900/1800 MHz), which was enhanced with EDGE in spring of 2005. With HSDPA, Swisscom Mobile is the first network carrier in Switzerland to roll out a turbo network. Launched in February of 2006, it is already about five times faster than a UMTS network. Already today, Swisscom Mobile provides coverage of around 90% of the populated area of Switzerland through its UMTS network as well as wireless LAN-Internet access through more than 1000 hotspots.

This unique technology mix is the basis for a comprehensive mobile broadband network that enables high-quality mobile communication services. Swisscom Mobile launched UMTS-based services including live TV and video telephony. Its Mobile Unlimited PC Card supports automatic, seamless and high-speed mobile connections to the Internet.

By the way, Natel® subscribers are not only reachable anywhere within Switzerland but, with over 470 roaming partner networks, all over the world. www.swisscom-mobile.ch
Contacts

Racepoint Group
RJ Bardsley, 415-694-6701
rbardsley@racepointgroup.com