Maruti Udyog not afraid of competition from Tata Rs. 1 lakh car

Maruti is the leader in the automobile market in India. The company has the best selling compact cars including Maruti 800, Alto, Zen Estilo and Wagon R.

However, the company is expected to face the most intense challenge from the upcoming Rs. 1 lakh car from Tata Motors.

Maruti has now assured their shareholders that the Tata car would not be a challenge to their existing products in the market and they would continue to follow their own strategy for the domestic market.

Maruti Managing Director Jagdish Khattar said in a statement: “Every company has its own strategy and if we keep on reacting to them, our own strategy will fail.”

He added that the Tata car would become a challenger to the two wheeler manufacturers in the Indian market.

He said: “We kept on saying in the past, and now even the foreign experts and analysts are saying the same that the Rs 1-lakh car will be more of a competition to motorcycle makers. Two-wheeler customers who cannot afford our products would be attracted to the small car.”

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