Moser Baer launches optical disk drives in India

Moser Baer is primarily known for their CD/DVD media in the Indian market. The company has now launched its optical disk drive (ODD) product.

This marks the company’s entry into the PC peripherals industry. They are working with Philips & Lite-On Digitil Solutions tarp which is the world’s largest OEM / ODM optical disc drive manufacturer.

This new ODD product has been launched under the Moser Baer-Lite-on brand name.

Bhaskar Sharma, executive vice president said in a statement on this launch: “The launch complements our existing optical media business and we are hoping that by leveraging our established strong brand equity we will emerge as a front runner with a significant market share in this segment too.”

Deepak Puri, chairman and managing director, Moser Baer India added: “It has been our constant endeavor at Moser Baer to reach out to our potential and existing target customers with high quality products in various segments. We see a lot of potential and latent demand in the PC peripheral market in India and Moser Baer will carve a niche for itself in this segment too. Our commitment towards providing our products that are high quality and value additive, have always heights in our existing and emerging businesses of blank optical photovoltaic to entertainment and now to PC peripherals.”