Yahoo acquires blog tracking company BuzzTracker

Internet company Yahoo has announced that they are acquiring BuzzTracker. This web service ranks stories based on their popularity among bloggers.

This acquisition is aimed to expand the scope of their advertising on the web. They are trying to challenge Google in this space.

The two companies did not reveal the financial aspects of this deal.

BuzzTracker claims on their website that they keep a track on more than 1,000 topics on more than 90,000 blogs.

These pages would now be used to add content to Yahoo’s news service and would provide an alternative destination to services like Digg.com.

Market sources claim that Yahoo paid close to around USD 5 million for this deal.

Checkout: BuzzTracker