Dell computers to sell through Chinese retail stores

Dell has now announced that they would start selling their computers through retailing stores in the Chinese market.

The company is collaborating with Gome Group and they would start by offering their products through 50 of their stores.

Dell is known for selling their products directly to customers who can put an order through the web or through calling in.

Michael Tatelman, vice president of marketing and sales for Dell’s global consumer business spoke about this new development: “Our market share in China is obviously well below our global average. So we hope to be successful here and get our rightful share of the business. We think this partnership gives us a platform to certainly expand our business here.”

Dell is trailing behind Lenovo and Hewlett Packard in this market.

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