Xerox aims to make color printing cheaper

Printing color remains an expensive task for companies and individuals. Even if you can get yourself a color printer for a cheap price, the inks for it remains ultra expensive.

Xerox aims to now change this notion by launching some new products in the coming days. The company claimed that they would cut the price of color copying by two-thirds.

Jim Rise, vice president and general manager of Xerox’s solid ink products business unit added in his statement: “We’re making color more accessible, more affordable and easier to use for offices large and small around the world.”

He further said: “Our feedback from customers and third-party research is that color is too expensive. That’s the barrier to broad use of color in the office.”

Xerox added that their new printers use longer-lasting crayon-like ink sticks that will help reduce the cost of printing. The printers using these inks would be a bit more than competing models in the market but they expect the cheaper inks to recover these extra charges in a matter of months.