DoubleClick now providing mobile advertising platform

Google is working hard on getting the necessary permissions to complete their acquisition of DoubleClick.

DoubleClick on the other hand is not sitting idle. The company has now announced the launch of their mobile advertising platform.

The company said that their customers can now sell and manage advertisements online and on mobile phones.

This new platform has been added in their existing publishing service. So, their existing customers can use the similar backend to manage their mobile advertisings.

Google itself is working hard on their mobile advertising plans. AOL also is in this field and they recently acquired Third Screen Media. World’s leading mobile phone maker Nokia could become a potential rival as they recently bought mobile advertising company Enpocket. Microsoft and Yahoo are other rivals in this segment of the market.