Apple stuns the market with Financial Reports

Apple stuns the market with Financial Reports

Apple is on a roll this season. The huge sales of iPod and songs on iTunes have made them a household name in the world. The latest products from their stables in the form of iMac Mini and iPod Shuffle are directly aimed at mass market, which could potentially increase their user base, by many folds in the coming times. Apple increased hopes amongst the shareholders with the latest news in the form of their financial results.

The company reported an earning of USD 295 million that amounts to around 70 cents per share for the investors. This is a massive increase from the last year’s figures of USD 63 million. The net revenues for the year are up as well at around USD 3.49 Billion. This shows an increase of around 75% compared to last year! All these impressive figures led to a rise in the Apple’s share in the market by 12%. It touched a high of USD 73.25.

However, market analysts predict to repeat this performance in the current year would be a tough job to accomplish. Apple has got stronger competition than ever in the digital music player market with both Sony and Creative reading marketing strategies directly aimed at iPod and iTunes. Moreover, Microsoft is also making efforts with their PlayForSure initiative.

In addition, the latest products aimed at the economy market to snatch away users from cheap PCs in the form of iMac Mini is not a high profit venture when compared to normal offerings from Apple. It is yet to be seen if Apple would be able to handle the demand of its cheapest Computer ever.

Apple currently only has 3% market share in the PC market. However, they have captured majority of the digital music player market with millions of iPods sold in the last couple of year. In addition, they have sold more than 200 million songs from iTunes.