Other Search Engines gain while Google rocks our world

Other Search Engines gain while Google rocks our world

Search Engine Market is looking a lot like Browser Market few months back. There is one leader with a major market share and other players are competing to gain on it. The difference being in the browser market, Internet Explorer was shoved down the throat of the customers through integration with the Operating System, while Google is rocking due to quality and standards they have now set for the competition to match. Mozilla Firefox shocked the market leader in the browser market while Google is still waiting for competition to stand up after they were knocked down couple of years back when Google practically emerged from nowhere to become the market leader!

Latest stats show that the competition has gained some user sympathies in the recent times as both Yahoo! and MSN Search have improvised with new updates and features. Google’s popularity remains untouched with people still agreeing to the fact that the quality of the searches in Google has no match from the competition. Web performance monitoring provider Keynote Systems Inc took notice of 250 metrics and indices to come up with their latest findings.

The most popular search engines in the findings still remain more or less same. Yahoo! is a distant second to Google while being followed by MSN Search, Ask Jeeves, and Lycos. Bonny Brown, director of research and public service for Keynote said in the press release: “Google is the king of customer experience in the search engine industry, but Yahoo and MSN are clearly improving”.

They surveyed over 2000 search engine users and monitored their usage pattern taking care of factors like brand impact, future usage, customer satisfaction and customer loyalty. The main reasons for grown popularity of Yahoo! Search have been their improvised Local Searching capabilities. MSN Search has gained immensely in customer satisfaction with the quality of sponsored listings.

Google has not increased their popularity ratings by much. That is on expected lines as they are pretty dominant already. Yahoo! and MSN Search are working hard on catching up.