AOL acquiring Quigo Internet advertising company

Time Warner has announced that AOL is acquiring yet another online advertising company. This time they are taking over the operations of Quigo.

The aim is to enhance their online advertising services as the company is continuing its focus on generating revenues from ads rather than from paid services.

AOL has bigger rivals in this segment of the market including Google and Yahoo. Microsoft is also becoming a bigger force in this industry.

Market sources say that they are paying close to $340 million for this deal though AOL has not revealed any figures.

AOL Chief Executive Officer Randy Falco spoke on this deal: “With Quigo, we are putting the final pieces of Platform-A in place. We will be able to offer advertisers and publishers the most advanced set of tools, including contextual and behavioral targeting, superior analytics, and access to the largest display network in the marketplace.”

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