Purple Violets: First movie to launch exclusively through Apple iTunes

Apple has revealed that “Purple Violets” has now become the first feature film to premiere exclusively on iTunes.

This movie is basically a contemporary comedy-drama written, directed, and produced by independent filmmaker Ed Burns.

It features well known artists like Selma Blair, Debra Messing, Patrick Wilson, and Burns.

Eddy Cue, Apple’s vice president of iTunes had this to say on this launch: “We’re thrilled Ed Burns chose to premiere ‘Purple Violets’ exclusively on the iTunes Store. Apple continually strives to provide the most innovative offerings to our customers and we look forward to more great independent film makers debuting their films via iTunes.”

It is now available on sale on Apple iTunes for $12.99.

Checkout: Purple Violets

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