Fox Interactive Media working on FIM Serve advertising network

Fox Interactive Media working on FIM Serve advertising network

Fox Interactive Media has announced that they are working on plans to launch an online network that would sell advertising across Rupert Murdoch’s internet based businesses.

They could even provide advertising solutions to other companies through this new business division.

They are calling this new concept FIM Serve.

Fox Interactive Media (FIM) President Peter Levinsohn said in a statement on these plans: “We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving. Ultimately we’ll take the company off network and become an ad network for assets outside of the News Corporation Empire. It could happen as early as the first half of next year. We’re ready to go … we’re starting to have conversations outside now.”

He added that this new division would not conflict with the searching deal with Google which is a major player in online advertising market.