Apple iTunes touches an impressive 250 Million sales figure

Apple iTunes touches an impressive 250 Million sales figure

Few weeks back, we reported that Apple has crossed a sales figure of 200 million songs on their iTunes Digital Music Store. That figure has now touched another milestone in quarter of a billion song sales! Apple announced the figure in a press conference today. This is a huge number considering it represents more than 70% of the legitimate global music market.

Current estimates show that Apple is selling around 1.25 million songs everyday, which means that the number would touch even bigger heights in the near future. Apple’s much in news CEO Steve Jobs told the media: “When we launched the iTunes Music Store we were hoping to sell a million songs in the first six months-now we’re selling over a million songs every day, and we’ve sold over a quarter billion songs in total”.

He added: “iTunes is leading the way into the digital music era and together with iPod is changing the way millions of music lovers find and enjoy their music”. He is quite right considering they have beaten Sony at their own game of selling music players. Recently Sony had to make a major change in policy when they started supporting the much popular MP3 format with their Walkman players. Another instance came to news when a senior Sony official admitted that they lost the initiative to Apple and they should have supported MP3 format from the starting.

iPod has played a big role in getting Apple back on line as they have sold more than 10 million of these little music players. This number itself is expected to touch bigger heights with the recent launch of iPod Shuffle. Apple is now also concentrating on the budget PC segment with their Mac Mini series of computers, which they had ignored in the past.