Universal Music Group collaborating with Imeem

Imeem has announced that they are now going to work with Universal Music Group to provide their media content online.

Imeem would now make available digital music and videos from Universal on their social networking service.

Universal has now become the fourth major music company to sign up a deal with them. Imeem is already working with rivals including Warner Music Group Corp, EMI Music and Sony BMG Music Entertainment.

Doug Morris, UMG’s chairman and chief executive spoke on this new development: “Imeem has developed an innovative way to make our artists’ music a central part of the social networking experience. They’ve done so the right way — by working with UMG to provide an exciting musical experience for consumers, while ensuring that our artists are fairly compensated.”

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