IAC/Interactive collaborating with Brightcove on video

IAC/Interactive collaborating with Brightcove on video

IAC/Interactive Corp has announced that they are now collaborating with online video syndication service Brightcove.

The two companies would now create and distribute video on the Web for IAC’s brands.

IAC services would also be able to use Brightcove to publish video content to their Web sites.

They are also planning to provide syndication services of video content powered with advertising.

IAC chief executive Barry Diller spoke on the deal: “By making this platform available across IAC we can continue to deepen engagement with our online audiences, expand the reach of our brands, and open powerful new revenue streams through online video advertising across our sites.”

IAC happens to be a minority stockholder in the company since late 2006.