Fiat India making a comeback with Fiat 500 and Bravo

Fiat India making a comeback with Fiat 500 and Bravo

Fiat has largely been a failure in the Indian market. First they disappointed the market with their problematic launch of the Uno and then they practically failed with their new products. Even an endorsement with Sachin Tendulkar could not save them from a bad brand image in India.

The company is now hoping to make a comeback with its new generation of products.

They have handed over their media buying duties to Group M agency Maxus. The creative agency is Bates David Enterprise.

Maxus MD Ajit Varghese spoke about their deal with Fiat: “As the auto market is becoming increasingly competitive, we are happy that Fiat finds us best to partner them for a new beginning. This is a prestigious account for us.”

Fiat CEO Rajeev Kapoor added: “Considering the new image of Fiat and the job ahead of establishing it as a powerful brand in the Indian four-wheeler market, we feel Maxus is the right media partner for Fiat in India.”

Fiat had recently launched their Palio Stile Diesel featuring the same engine powering the Maruti Swift Diesel. They are now scheduled to launch some imported lifestyle products including the Fiat 500 and Fiat Bravo. Fiat Linea Sedan is also going to be launched in the coming months.

Fiat Grande Punto would be launched to take on the premium hatchbacks including Maruti Swift and Hyundai Getz.