HD DVD format is almost dead as Toshiba quits!

Japanese tech giant Toshiba has now confirmed that they are now quitting the HD DVD industry. The company no longer plans to develop, make or market HD DVD players and recorders.

With this, Sony has won the next generation format war with its Blu-Ray technology.

Toshiba President Atsutoshi Nishida spoke about this decision: “We concluded that a swift decision would be best.”

The turning point was apparently Warner Bros. Entertainment deciding to switch to Blu-ray format for their movies. Sony Pictures, Walt Disney Co. and News Corp.’s Twentieth Century Fox were already in the Blu-Ray camp.

He added: If we had continued, that would have created problems for consumers, and we simply had no chance to win.”

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