Microsoft to test Engagement Mapping with online advertising

Microsoft to test Engagement Mapping with online advertising

Software giant Microsoft has said that they are now going to beta test a new method for online advertising.

This program is being called Engagement Mapping and it would begin early next month.

This method would take into account all the Internet interactions that lead a consumer to buy a product.

Usual methods generally rely on the last ad that a user clicked on online.

Citi Cards and Initiative Media are two companies which have already joined this program.

Microsoft has been expanding their online advertising initiatives in the recent times. They acquired aQuantive for $6 billion last year to become more competitive against Google in this market.