Apple iTunes go Chinese with help from Universal Music

They say music has no boundaries or languages. Apple is going ahead and proving it with some help from the music industry leader Universal Music. They are expanding the range of songs available for sale through the world’s most popular online digital music store iTunes to include Chinese-language pop music for the first time in North America and Europe.

Apple would be making available more than 1000 tracks from the top Chinese artists on the books of Universal. The list includes musicians like Jacky Cheung, Kelly Chen, Hacken Lee, and Alan Tam. All the iTunes stores in 15 countries around the world would be featuring these tracks on their sales list. A great example to show how Internet has changed the boundaries in this world. Chinese people living in the American and European countries would now get the opportunity to listen to their own stars on their iPods.

The music giant Universal told the media that this would be rare opportunity as for the first time this range of Chinese music will be legally available online outside its region of origin. Universal with this approach has showed its faith on the legality of songs bought from the Internet.

It would give Apple a minor boost in the coming days as competition gets hotter with the entry of Napster’s TO GO service, which let users get access to songs on rent after paying a subscription fee. They are giving access to a large number of songs through this model of music downloading…

Universal on their part have announced plans to collaborate with other digital music stores in the market to provide similar content for sale on the Internet through them.