CBS to advertise through blogs and social networks

CBS has announced that their owned television networks would now launch a new advertising campaign in collaboration with local bloggers and social media sites.

They would be providing widgets to the web sites which would be updated on a regular basis.

These widgets would deliver both local news information along with advertising.

They would be sharing part of the revenues generated with the web publishers. The ratio was not revealed to the media.

CBS said that this new platform is already being worked out in areas including Boston, Dallas and San Francisco.

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